but I really don't think this type of thing is sustainable. And on a personal level I'm sure even the more well off folks among us still know well what it's like to go without something because they can't afford it. I have more practical needs for the small amount of expendable income I have than using it to make a statement.
I really hope you guys accomplish what your after, it's a great goal. In the long run though I believe that people spreading the word about AMS and choosing to buy high quality parts has definitely made a difference in AMS' bottom line. It may never put them out of business, but it makes a difference none the less.